30.08.2019
 Marketing Plan: Maybelline’s Fresh Perfume Composition

Marketing Prepare: Maybelline's new perfume

The University of Sheffield Promoting Management (MTG 2410) Blagoy Savov (BS11124) 21 August 2012

Summary

L'Oreal's Maybelline, a global, mass market plastic manufacturer, offers decided to develop and marketplace a new scent for women. This report contains research, analysis and analysis of the market environment to get female perfumes. Furthermore, that outlines a marketing strategy for the newest product which usually describes the marketing blend to be used by Maybelline in order to sell off its cool product addition to the point market.

Stand of Contents

Abstract................................................................................................................................................................................ a couple of Introduction.......................................................................................................................................................................... 5 The company...................................................................................................................................................................... a few L'Oreal.............................................................................................................................................................................. a few Maybelline....................................................................................................................................................................... a few Environmental Research....................................................................................................................................................... 8 Marketplace Analysis............................................................................................................................................................... almost 8 Market Environment..................................................................................................................................................... 10 Economic Environment.......................................................................................................................................... 10 Scientific Environment................................................................................................................................... 10 Political Environment............................................................................................................................................... 10 Ethnical and Cultural Environment.......................................................................................................................... eleven Competitive Examination................................................................................................................................................... 12 Coty Inc..................................................................................................................................................................... 13 L'Oreal........................................................................................................................................................................ 13 Procter & Gamble Business (P& G).................................................................................................................... 14 SWOT Analysis of Maybelline.......................................................................................................................................... 13 Strengths........................................................................................................................................................................ 15 Weaknesses................................................................................................................................................................... 15 Opportunities...