British Petroleum Essay



BP is a leading global energy business operating in 90 countries and serving 13 million customers every day. Their main actions are the pursuit and development of crude oil and gas; refining, advertising, supply of hydrocarbons; and the produce and marketing of petrochemicals. The company even offers a growing occurrence in the gas and electricity sectors and solar power technology. BP possesses popular brands such as BP, am/pm, Aral, Castrol and Arco.

BP in India

Castrol India Limited is the largest organization of the BP group within India today. Whilst moisturizers is BP's main organization activity in India, the corporation is also affiliated with solar power, chemical substances and petrol trading, and is also in the process of developing their gas and power businesses. Castrol started operations in India in 1919 as a trading unit for C C Wakefield. In 1983 the company went public, with 60 percent equity placed by Indian shareholders. In 1994 Burmah Castrol elevated its shareholding to fifty-one per cent and following the takeover of Burmah Castrol by BP in 2000, BP increased its shareholding to 71 percent. Subsequently, around the amalgamation in May 2003 of Tata BP Lubricants India Limited with CIL, BP now keeps 71. a few per cent from the paid-up capital of the firm. Castrol India manufactures and markets a range of automobile and commercial lubricants. This markets their automotive moisturizers under two brands: Castrol and BP. The company features leadership positions in most from the segments in which it works including traveler car engine oils, superior 2-stroke and 4-stroke motor bike oils and multigrade diesel powered engine essential oils.

The company provides five manufacturing plants and a broad distribution network of vendors and sellers across the country. In 2003, the company registered a gross sales yield of US$ 280. 9 million. Over the years, Castrol India has built a very good competitive benefits by: • Creating distinctiveness driven by continuous innovation in all parts of business • Building good relationships using stakeholders: customers, customers, distributors, intermediaries, factory manufacturers, suppliers, strategic companions, local communities and its personal staff BP companies are operating closely with NonGovernment Organisations (NGOs) in several parts



of the region mainly in the area of road safety and community development. The organization supports the introduction of rural residential areas where they have operations, and Tata BP Solar functions mainly in the area of rural expansion and with the underprivileged sections of society. The company was awarded Car related Education (IRTE) and Prince Michael Worldwide Road Protection Award (PMIRSA) 2003 for its commitment to building a great road culture through protection attitudes and practices towards reduction of road incidents.

in the Indian lubricant industry. In the selling automotive section, the company is the market leader with a talk about of 40 per cent in the retail part. Many of it is brands are market commanders in the segments in which they operate elizabeth. g. Castrol CRB (in the multigrade diesel engine), Castrol Activ (4 stroke motorcycle engine oils) and Castrol GTX (multigrade traveler car engine oils).

Elements for success

Castrol India offers consistently improved its market share in a price-sensitive market despite the advantages enjoyed by its public sector competitors in retail infrastructure. Over the years, the corporation has increased it is market share coming from around 6th per cent in 1991 to the current 21. 7 % in the vehicle market. BP has succeeded by building good brands wedding caterers to different sectors, robust syndication networks and strategic partnerships furthering the brands and reach.

Struktur BP Solar power

BP is usually involved in solar energy, chemicals oil trading and aviation and is also developing gas, power and fuel promoting businesses. By using a joint venture with Tata Power (Tata BP Solar), BP designs...