An Study of William McKinley's Political Program and Strategies
Times Were A-Changin
All elections have many issues encircling them. But none experienced as much as the election of 1896. In my own head, the Depression was by significantly the largest concern in the election, but there have been a great many other smaller issues, such as the gold vs silver normal, also played a significant role in the candidates campaigns.
The prior president, Grover Cleveland, had just worsened the economical standing in the United States by concentrating all his initiatives on the Silver Pay for Act. Using this method he shed his democratic supporters. This gave republicans great expectations for the forthcoming election. The republicans nominee for president was a guy name William McKinley, who was simply a congressman and a two period governor of Ohio. The democrats remarkably nominated a congressman called William Jennings Bryan. Most persons didn't discover Bryan as presidential materials. Although he surprised many persons giving one of the famous speeches of all time, assisting silver and attacking the Goldbugs .
McKinley s campaign strategy was to attain voters through a complex mass-media, that was financed by huge companies, such as for example Standard Oil and main rail roads. McKinley had been advertised as the progress agent of prosperity. McKinley as well supported not merely the business classes, but also the unemployed employees, promising them a complete lunch pail . Bryan s technique was to aid the silver, which supported the low classes, claiming no cost silver would cause inflation and considerably more disaster. Unlike McKinley, rather than residing at his home, Bryan traveled to twenty-seven claims and talking with three million people.